Beyond banks’ resilient reputations
A look at where institutions' support shines and where it slips
- By: Katie Keir
- August 23, 2019 November 1, 2019
- 00:21
A look at where institutions' support shines and where it slips
How advisors rated their banks
The banks' top producers significantly outperformed their colleagues
For more than five years, these categories have had the highest satisfaction gaps - and those gaps are growing
As banks invest in software and training, advisors wait for the payoff
The Report Card's product-focused categories remain important to advisors
Report Card on Bank respondents were vocal about the value of these products
Respondents' satisfaction linked to bank's compensation structure
As clients demand more, these planners may need additional support
Advisors praised their banks' reputation, strong communication efforts and extensive support services, but work remains to be done in other areas
How advisors rated their banks
Some banks were praised for their ongoing training efforts, while others still have work to do
The banks have put accusations of poor sales practices behind them, as advisors report having larger, more productive books
The support advisors need from their back offices is critical, but banks are failing to deliver in this important category
Banks have specialized support services, products and referral arrangements to help advisors take care of the wealthy
Advisors praised their firms' efforts at achieving strong, two-way communication - although some exceptions remain
Banks deliver on their advertising campaigns, but more can be done in marketing support for advisors
The bad press that the banks received as a result of reports regarding unfair sales practices had little impact among clients
How advisors rated their firms
Surveyed advisors said much work is required in some key areas, such as support for tax planning, compensation, pensions and technology
Advisors have high expectations of their banks' pension plans, but many bemoaned the changes their firms have implemented
Advisors praised their banks' websites and mobile apps for being easy to use and providing clients with access to accounts
Advisors have various reasons for their dissatisfaction with their banks' support for both tax and wills and estate planning
Scotiabank, National Bank and CIBC advisors were quite vocal in their disapproval of changes to their paycheques
Advisors cited technology as one the key areas that their banks could most improve upon