Susan Silma is head, regulatory business practices, at Sun Life Financial Investment Services. She is a lawyer and former regulator, and is passionate about integrating compliant practices into a positive advisor/client relationship.
Increase engagement by focusing on your client’s goals rather than only the details of their investments
Advisors could use technology to make necessary processes less cumbersome and more understandable for clients
Advisors should use the proposed client-focused reforms as an opportunity to strengthen relationships with clients
Behavioural economics provides a framework for advisors to help direct clients to make decisions consistent with their long-term goals
There are key steps advisors can take now to be ahead of the game and deliver better outcomes for clients
There are various steps advisors can take to ensure a positive client experience while still being compliant