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Gaps remain for client relationship resources

Firms are investing in technology but also must consider advisor training

question marks

Communication challenges still hamper advisors and firms

Many advisors question how effectively their suggestions are acted upon

  • By: Aru Kaul
  • June 5, 2024 June 4, 2024
  • 09:22
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Cybersecurity: Mostly a safeguard, sometimes an obstacle

Advisors worry about hacks to client data, but also about human error

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Firms shouldn’t underestimate advisors’ business needs

Offering generic or limited practice-building tools can lead to displeased advisors

Magnifying glass

Planning still in the spotlight

Support for both financial planning and succession planning by advisors remain areas of interest

Brokerages seek balance amid changes in leadership, strategy

Brokerages seek balance amid changes in leadership, strategy

Results were relatively consistent in this year's Report Card, but advisors at firms undergoing management shuffles expressed uncertainty

How we did it: Brokerage Report Card

Methodology for the Brokerage Report Card 2024

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Brokerage Report Card 2024 main chart

How investment advisors rated their firms’ support offerings and tools

  • By: IE Staff
  • June 5, 2024 June 4, 2024
  • 09:16
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Brokerage advisors thrive in a shifting economy

Average AUM rose slightly while assets per household grew by 6%

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Have advisors’ challenges changed since 2022?

Revisiting themes from the 2022 Brokerage Report Card

  • By: IE Staff
  • June 2, 2023 June 1, 2023
  • 10:35
new direction

Investment advisors demand respect and flexibility

Clear and forward-looking strategic goals are key to advisor satisfaction at brokerage firms

overcome obstacles

Brokerage advisors saw growth through a difficult year

The average advisor managed to grow their business while facing market headwinds

Brokerage Report Card 2023 main chart

How investment advisors rated their firms' performance

  • By: IE Staff
  • June 2, 2023 June 17, 2024
  • 10:28
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Implementation by firms is key to advisor-pleasing technology

Many advisors are dissatisfied with the way third-party software is integrated into the systems they're provided with


Succession planning by investment advisors is catching on

The percentage of advisors with succession plans in the Report Card has grown significantly over the past five years, but many have yet to join…

people working together

Financial planning support must remain a priority

Brokerage firms are hiring more planning experts and investing in software to keep up with demand

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Advisor as therapist? The challenges of managing clients’ emotions

Communication and education can help calm clients’ anxieties amid challenging economic conditions

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Celebrating 30 years for the Brokerage Report Card

The fundamental priorities of advisors haven't changed as much as the brokerage landscape in the past few decades

How we did it: Brokerage Report Card

Methodology for the Brokerage Report Card 2023


Freedom and leadership drive advisor satisfaction

The Report Card’s top-rated and improving firms are focused on adaptability and advisors’ priorities

2022 Brokerage Report Card chart

Brokerage Report Card 2022 main chart

How investment advisors rated their firms' performance

  • By: IE Staff
  • May 16, 2022 June 17, 2024
  • 00:14

Brokerage books gain significant value

Growth was due to flows in financial assets and rising markets rather than expanding client bases

win the race

Simple and steady wins the grid race

Pay has remained important to financial advisors, who value straightforward grids

office technology investment

Firms must invest broadly in financial planning resources

Technology investment alone is not a panacea

remote work

Back-office woes in a remote-working world

Firms are investing in support systems for a hybrid future