Are emerging advisors getting what they need to succeed?
Guiding newer hires requires time and patience, and veteran advisors can’t always lead that effort
Guiding newer hires requires time and patience, and veteran advisors can’t always lead that effort
Investments in technology and business support are needed, but so too is strategic consistency
Four in 10 advisors said culture was the key thing firms should focus on, more than any other category group
The average brokerage advisor grew their book, added clients and earned more in 2024
Methodology for the 2025 Brokerage Report Card
Advisors looking for time-saving tools shared what their firms are investing in
Brokerage firms are adopting new tools and strategies to help advisors meet clients’ needs
From working groups to consulting with regulators, brokerages want to help smooth client conversations
How investment advisors rated their firm's support offerings and tools across 14 dealers
Firms are investing in technology but also must consider advisor training
Many advisors question how effectively their suggestions are acted upon
Advisors worry about hacks to client data, but also about human error
Offering generic or limited practice-building tools can lead to displeased advisors
Support for both financial planning and succession planning by advisors remain areas of interest
Results were relatively consistent in this year's Report Card, but advisors at firms undergoing management shuffles expressed uncertainty
Methodology for the Brokerage Report Card 2024
How investment advisors rated their firms’ support offerings and tools
Average AUM rose slightly while assets per household grew by 6%
Revisiting themes from the 2022 Brokerage Report Card
Clear and forward-looking strategic goals are key to advisor satisfaction at brokerage firms
The average advisor managed to grow their business while facing market headwinds
How investment advisors rated their firms' performance
Many advisors are dissatisfied with the way third-party software is integrated into the systems they're provided with
The percentage of advisors with succession plans in the Report Card has grown significantly over the past five years, but many have yet to join…
Brokerage firms are hiring more planning experts and investing in software to keep up with demand