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The Investment Industry Regulatory Organization of Canada (IIROC) has granted relief to an unnamed firm that will allow reps at its full-service division to “promote and market” the services offered by its affiliated discount brokerage division, the self-regulatory organization announced Tuesday.

The exemption is required because IIROC rules currently require dealers that operate a discount brokerage division to have their own separate reps.

In granting the relief, the IIROC board, “was satisfied that the firm would put in place appropriate disclosure, policies, procedures and controls” to address concerns about client confusion, IIROC states in a notice.

“The board determined that this exemption is not prejudicial to the interests of firms, their clients or the public,” the notice states.