mature couple with young financial advisor
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Toronto-based Canaccord Genuity Group on has unveiled a bold new logo that will become an integral element of its communications and products, the independent investment dealer announced Monday.

The new visual identity captures the improved energy and engagement across the organization, the company says in a news release.

The new visual identity comes as the company has substantially increased the scale of its global wealth management operations while simultaneously extracting greater value from its capital markets businesses.

“Our brand is built on the idea that employees across our organization are driven to always do better — for our clients, our shareholders and our colleagues. By steadily evolving our platforms and expanding our client focus, while staying true to our independent roots, we have set new benchmarks for excellence to become an increasingly stronger company,” says Dan Daviau, president and CEO in a statement.

The new visual identity comes as he company has substantially increased scale across its global wealth management operations while simultaneously extracting greater value fromi ts capital markets businesses.

The firm recently reported Canaccord reported that it had 150 advisory teams as of Sept. 30, up from 148 advisory teams on June 30 and from 134 such teams a year earlier. In addition, total client assets under administration increased by 54.3% to $19.7 billion as of Sept. 30 vs $12.8 billion the previous year.