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Keyword: Branding

36 results found
mature couple with young financial advisor

The new visual identity comes as the company has substantially increased the scale of its global wealth management operations

  • By: IE Staff
  • December 3, 2018 February 14, 2019
  • 17:00
Manulife logo

Refreshed logo and visual identity underscore focus on simplifying the complex for clients

  • By: IE Staff
  • November 26, 2018 February 14, 2019
  • 11:00
moving wealth with a group of trees shaped as pie chart financial graphs

Richardson GMP’s new focus is on intergenerational wealth transfer

IG Wealth Management corporate logo

IG Wealth Management name aims to reflect firm’s approach to achieving financial well‑being


CIBC Atlantic Trust Private Wealth Management will become part of CIBC Private Wealth Management

  • By: Leah Golob
  • June 25, 2018 February 14, 2019
  • 11:59
Toronto Skyline at dusk, Ontario, Canada

Manulife named most valuable insurance brand in Canada

Make your message consistent across all platforms, and deliver what you promise

United States Capitol, Washington DC

Bold use of branding fundamentals can help connect you better to your current and prospective clients

When a firm changes its name and logo, much is at stake. A rebranding requires buy-in from stakeholders

The name change will unify the firm’s various businesses in Canada, the U.S. and the U.K. as well as address confusion among the public as to what the firm does