Make your message consistent across all platforms, and deliver what you promise
Bold use of branding fundamentals can help connect you better to your current and prospective clients
The name change will unify the firm’s various businesses in Canada, the U.S. and the U.K. as well as address confusion among the public as to what the firm does
In this week’s Gaining Altitude, Dan Richards, CEO, Client Insights, discusses three of the 10 lessons from his September 2015 column in Investment Executive. He explains why you don’t need a multimillion-dollar advertising budget to build your brand.
We’ve all experienced – and admired – people who walk into a room and make it light up. I’ve observed this quality in industry leaders, politicians, athletes and celebrities, as well as in teenagers, quiet academics and stay-at-home moms. The phenomenon has made me wonder what special skills these people have that they can turn […]