When selecting a new advisor, many sophisticated clients base their decision on reputation. You can take steps to establish yourself as the go-to expert in your field
Periodic assessments and culls of the material you give to clients increases effectiveness and maintains order
Learn to state your value proposition in a brief, compelling way
Richard Heft and Jillian Bannister, co-founders of Ext. Marketing Inc. explain how rookie advisors can develop affordable (even free) marketing strategies. They spoke with Tessie Sanci, reporter, with Investment Executive.
For a variety of reasons, most advisors say their firms' marketing support efforts have fallen flat
Become known as an expert in your community
Established advisors are finding that the methods they used to build their businesses in the past, such as seminars, are not as effective as they once were. Today's environment requires creative use of "inbound" and "content" marketing
For most advisors, consumer advertising, marketing support and support for using social media are among the least important categories. But when firms deliver on these areas, advisors consider them to be more important to their businesses
Two advisors tell how they built a US$1.6-billion practice in 20 years
In order to appreciate the full worth that a client brings to your business, consider 10 years' worth of revenue, then add the lifetime value of all the clients he or she has referred to you