Choosing an area of specialization should be a long-term commitment
Look for clients who share your personal interests
Developing a niche means saying no to some clients and becoming the go-to financial advisor for a specific group. Advisors who specialize say the rewards - both financial and emotional - are worth it
Jim Ruta, speaker, consultant, author and managing partner, InforcePRO, explains how advisors can develop a signature service — a special expertise that makes you unique in your marketplace.
The Visible Expert, by Lee Frederiksen and Elizabeth Harr
Building a niche practice allows you to use your time and skills to serve a unique group of clients with a common set of characteristics and needs – whether that be doctors, farmers, teachers or another target group. However, says Sajjad Hussain, vice president and private wealth counsellor with Fiduciary Trust Co. of Canada in […]
Focusing your insurance business on a single profession has many advantages. You can build your client base by becoming an expert in the needs of one group, streamline your sales pitch and develop more loyal clients
Business owners represent a lucrative niche market for insurance advisors. But serving this market requires specialized knowledge of taxes and the planning tools companies use to ensure continuity
Focusing your insurance practice on a narrow target market makes you the go-to person for members of your niche. Specializing can improve the quality of service you provide and make your practice more profitable
To be successful, you have to love what you do and the clients you work with