Stock exchange board with abstract background

Justwealth Financial Inc. has launched Justwealth Institutional, a program that, in part, partners the Toronto-based robo-advisor firm with financial advisors and dealers to provide investment management on a referral basis.

Specifically, Justwealth Institutional will provide advisors and dealers access to the firm’s more than 60 professionally managed ETF portfolios — which are grouped into five portfolio families: Canadian Growth, Global Growth, Income, US Dollar and RESP Target Date — through a robo-advisor platform.

“Justwealth Institutional is a continuation of our mission to provide smart, honest and cost-effective investment management to Canadians,” says Andrew Kirkland, president of Justwealth, in a statement.

“While we have had success with our direct-to-consumer offering, we recognize the efficiencies that can be gained by partnership with advisors and institutional investors,” he adds. “We believe that our low-cost approach to investing, advanced technology and vast experience in managing and serving sophisticated investors can improve the outcomes of our partners and their clients or stakeholder.”

Justwealth Financial’s partnership with Toronto-based Vexo Technology Solutions, which enables mutual fund-licensed financial advisors to offer ETF portfolios, will now fall under the banner of Justwealth Institutional.

Justwealth Institutional will also be developing partnerships with group RRSP plan sponsors, small and medium-sized businesses, and not-for-profits.