TD Ameritrade Inc. is bringing financial market updates, investor education, research and trading to retail investors through Twitter Direct Messages, the Omaha, Neb.-based discount brokerage subsidiary of Toronto-Dominion Bank announced Thursday.
“Twitter is a platform that investors are already using to chat with us and get breaking news that can impact the markets, especially during busy times like these. Now, we’re taking their experience to a whole new level, further helping investors gather news, do their research, get real-time quotes and take action — all without leaving the Twitter Direct Message platform,” says Sunayna Tuteja, director of emerging tech and innovation at TD Ameritrade, in a statement.
“This launch is a significant piece of our strategy to bring the power of TD Ameritrade’s investing technology to the platforms that people are using every day,” adds Vijay Sankaran, chief information officer at TD Ameritrade. “By tapping into familiar interfaces like Twitter and using the power of AI to provide greater context, conversation and education, we hope to make investing simpler and more accessible for more people.”
TD Ameritrade clients can also currently chat with the firm through other social media platforms such as Facebook Messenger and Amazon Alexa.