Intertwining steel arches at sam pollock square, brookfield place, toronto,

Two investment industry veterans are today launching a new boutique investment firm that will target high net worth investors.

The new firm, Toronto-based Crimson Asset Management Ltd., aims to “maximize absolute investment returns” over the long-term, while preserving capital. The firm is being co-founded by Ken Jesudian and Anthony Ferrari, former colleagues at Toronto-based investment-management firm Burgundy Asset Management Ltd.

Jesudian, who is chairman and CEO of Crimson, joined Burgundy in 2005. He ultimately served as its CEO for almost five years, following stints as its director of research, senior investment analyst for North American equities and portfolio manager for U.S. small- and mid-cap equities. Prior to that, he worked as an analyst at Fairfax Financial Holdings and at Foyston, Gordon & Payne Inc.

Ferrari, who is president of Crimson, also was a partner at Burgundy, working in business development and investment research. He has since founded a couple of infrastructure-focused M&A consulting firms, Crimson Infrastructure and Bridgepoint Group Ltd. He has also worked in politics in Canada, the U.S. and the U.K.

“Our approach to investing is rooted in focus and an exhaustive fundamental research process,” said Jesudian in a statement announcing the launch of the new firm.

Added Ferrari: “Our independence and exclusive focus on private clients is central to everything we do at Crimson — how we invest, how we have set up our investment funds and operations, and our approach to client servicing.”