Toronto-based AGF Investments Inc. is recognizing financial advisors and financial planners whose leadership skills go beyond what they do when they have clients sitting across from them with the launch of the new AGF Community Coach of the Year award on Wednesday.

Specifically, the award was created to recognize advisors and financial planners who volunteer their time to coach an amateur sports team and promote the ideals of dedication, sportsmanship and teamwork.

“With this award, we want to recognize the value of advice on and off the field. We see advisors as personal financial coaches,” says Blake Goldring, chairman and CEO of AGF Management Ltd., in a statement. “Advisors are key to helping investors make a game plan to help them achieve their financial goals – whether it’s paying off debt, saving to buy a house and or building a retirement nest egg.”

The award is being launched through the firm’s partnership with the Canadian Football League (CFL), which includes AGF’s sponsorship of the CFL’s Coach of the Year Award and a multimedia campaign that promotes the value of professional advice.

AGF is also receiving some help from the CFL in getting the word out about the initiative.

“The CFL is proud of its partnership with AGF, which recognizes leaders on our sidelines and in the community,” says Jeffrey Orridge, commissioner of the CFL, in a statement. “We encourage our fans to nominate financial advisors who build stronger portfolios by day, and better athletes and young people in their spare time, for this very special award.”

In order to be eligible, advisors must be a legal resident of Canada and be registered with the Investment Industry Regulatory Organization of Canada, the Mutual Fund Dealers Association, the Financial Advisors Association of Canada (a.k.a Advocis), the Financial Planning Standards Council, Institut québécois de planification financière or Chambre de la sécurité financière.

The winner’s prize includes a trip to Toronto for the 2016 Grey Cup weekend in November, courtesy of the CFL, and AGF will make a $5,000 donation, which is subject to certain conditions, to a registered charity of the winner’s choice. Full details regarding the rules and value of the prize are available through this link (

Nominators are asked to submit photos and/or videos of the coach they feel deserves the recognition in addition to an explanation as to how that individual has positively impacted their team and community. Nominations can be submitted at the AGF Community Coach of the Year Nomination web page.

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