The Ontario Securities Commission (OSC) of Friday announced its rebranded Investor Office, which will spearhead the commission’s efforts at retail investor protection, education, and outreach.

Investor Office will lead the OSC’s efforts in investor education, and advocate for investor protection within the commission. It also co-ordinates the regulator’s investor-focused initiatives, including working with the OSC’s Investor Advisory Panel (IAP) and developing content for the OSC’s consumer website.

“Investor protection is at the core of everything we do,” says Howard Wetston, CEO and chairman of the OSC, in a statement. “The OSC is strongly committed to delivering on its mandate to protect investors. The creation of the Investor Office is but one way we are fulfilling the commitments we made in our statement of priorities to put the interests of investors first and improve education, outreach and advocacy for investors.”

Investor Office follows the merger of the former Office of the Investor and the Investor Education Fund (IEF), which took place earlier this year. It is headed by Tyler Fleming, who formerly handled communications and stakeholder relations at the Ombudsman for Banking Services and Investments (OBSI).

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“In all of our activities, we are determined to be an accessible and relatable voice for retail investors,” says Fleming. “Our mission is this: We’re here to give investors information to help them invest wisely and confidently, ensure their needs are understood by those who make the rules, and share their voice with the boardrooms of Bay Street.”