Investment Executive is drilling deeper into this year’s Brokerage Report Card research by exploring the differences between the average investment advisors at the 12 brokerage firms included in the Report Card.
Although these data provide greater insight into the demographic profiles of each firms’ advisors, they should also be read with caution because of the relatively low sample sizes that result from zeroing in on individual firms. This is exacerbated when exploring the average advisor information at the smaller firms, for which the sample is even more constricted, and in distinguishing the top 20% of advisors, based on assets under management (AUM) per client household, from the remaining 80% of the advisor population.
With that caveat, the numbers do help reveal differences in the advisors with various types of firms. On average, advisors with bank-owned firms have bigger books and greater productivity, in terms of AUM/client household. Yet, these advantages don’t necessarily translate into happier advisors as the brokers at the regional and national independent dealers are, in general, more likely to recommend their firms even though they tend to have smaller books of business and lower compensation levels.
View the slideshow to explore the average advisor data for each firm: