Books to tune up your sales acumen ahead of RRSP season
- By: George Hartman
- August 11, 2010 November 16, 2019
- 15:00
Your clients will judge you by the work space you keep
Once you’ve ensured the moniker fits, use it everywhere
Avoid acronyms and find a name that will resonate 15 years from now
Keywords, fresh content and interactive tools will help direct eyeballs to your site
Paint a vivid picture of a bright future for your business
Keep it short and jargon free; write from the client’s perspective
Owning the root of your web and email addresses reaffirms your identity; it can be easy and inexpensive