Toronto-based Monarch Wealth Corp. is launching a fee-based set of private client portfolios meant to help financial advisors compete in a post-fee disclosure environment.
“In a fee transparent and increasingly competitive environment, delivering value added investment solutions, such as Monarch’s private client portfolios, is imperative to client satisfaction and loyalty, and a key factor in driving an advisor’s business growth,” according to the firm’s announcement released Monday.
Monarch is promising advisors and their clients portfolios that offer tiered pricing and benefits for household accounts; are continually monitored and regularly rebalanced; and offer non-proprietary funds. Advisors can offer the portfolios directly to clients as opposed to referring those clients to a third-party portfolio manager.
“[This] is a comprehensive level of investment offering previously available only to the high net-worth investor and certainly never before accessible to the mainstream mutual fund investor,” says Yama Yaqeen, vice president of operations and technology at Monarch, in a statement.
Monarch is engaging the services of Toronto-based Westcourt Capital Corp., a registered portfolio manager, to provide market perspective, commentary and portfolio analysis on Monarch’s new set of portfolios.
The portfolios will consist of funds from asset managers such as TD Asset Management Inc., Beutel, Goodman & Co. Ltd., Franklin Templeton Investments Corp., all based in Toronto; Montreal-based Fiera Capital Corp.; and Calgary-based Mawer Investment Management Inc.
This development from Monarch comes on the heels of the firm introducing an end-to-end electronic onboarding system for advisors in July.
Monarch offers electronic onboarding
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