Vancouver-based Canaccord Genuity Corp. is welcoming Brad Cameron to the role of senior advisor for the firm’s Canadian investment banking operation.

Cameron has more than 25 years of investment banking experience, which includes time spent at the capital markets division of Toronto-based Royal Bank of Canada and the Canadian office of Charlotte, N.C.-based Bank of America Corp.’s investment banking arm.

“As a senior advisor, Brad will work closely with our investment banking and advisory teams to originate new business and provide execution support across the platform,” says Pat Burke, president of Canadian capital markets with Canaccord Genuity, in a note to employees.

“The Canaccord Genuity senior advisor program is designed to enhance commercial opportunities for our capital markets business through partnership and collaboration with senior industry professionals who bring diverse backgrounds, experience and professional relationships to our business,” adds Burke.