The path for financial advisors to start utilizing social media to bolster their businesses is getting a little clearer, as the regulators are finally setting the rules of the road.
Updated guidance indicates that all methods of communication, including social media, are subject to the IIROC’s rules
Your social-media presence should be professional and relevant
Your title, achievements and experience can be powerful marketing tools
If you’re using LinkedIn, use proper etiquette
Choose the channels your target audience uses
Set goals and track your progress
Study shows that more advisors are using it
Companies need to educate employees about the legal and security risks of offensive comments on social media and blogs
Some securities regulators are stepping up supervision of promotional ads by issuers, often smaller resources companies