New programs will provide advisors with access to educational materials on using social media and activities to establish their online presence
Use social media links to increase your audience
U.S. regulator issues warnings on social media
The path for financial advisors to start utilizing social media to bolster their businesses is getting a little clearer, as the regulators are finally setting the rules of the road.
Updated guidance indicates that all methods of communication, including social media, are subject to the IIROC’s rules
Your social-media presence should be professional and relevant
Your title, achievements and experience can be powerful marketing tools
If you’re using LinkedIn, use proper etiquette
Choose the channels your target audience uses
Set goals and track your progress