40% of financial advisors say they interact with clients via social media, but only 7% of clients say this is the case
Don’t be afraid to decline invitations when building your network
A daily 20-minute routine can boost your client-communication and prospecting programs
Use caution and common sense when sharing content on social media
By adhering to a social media policy, advisors can ensure they’re taking an effective and compliant approach
With LinkedIn at the core of your social media strategy, use other platforms to expand your network
To ensure you’re compliant, approach social media the same way as other forms of advertising and correspondence
Start with an effective profile and connect with prospects
Engage your audience by providing valuable content
Paula Hewitt, head of legal at Dundee Goodman Private Wealth, gives pointers on how to create a successful and compliant social media strategy. She lists the three “must nots”, what you can do, and explains how to implement a successful strategy online. Hewitt spoke to Clare O’Hara, staff writer with Investment Executive.