Social media has become essential for many advisors; learn how to get help with the time and effort involved
Reaching millennials online can help build your brand, but you have to be authentic
Hearsay Social’s “corporate-to-local advertising” tool is designed to save the time of advisors who may not have the social media experience to produce their own campaigns
To reach audiences today, you have to radically change the way you communicate
As social media gains prominence as a marketing tool for advisors, access is more critical than ever. The firms that provide access to the online platform along with support are praised, while firms that restrict the use of social media are criticized
Rules governing traditional forms of marketing and advertising apply to digital channels
IIROC believes the current social media rule works
The strategy you choose must be in line with your business goals
Various tools can help you save time and track your success as you implement your social media plan
A social media marketing plan should address factors such as the type of content to share and scheduling considerations