Investors may have suffered as a result of major stock price moves caused by early, selective, or misleading disclosure made on social media
Advisors who prosper in the future are likely to be those who embrace technology as crucial to their practice rather than trying to avoid the massive digital changes that are sweeping through the advisory industry
Less formal than a resumé, your online bio should offer a glimpse into your personality as well as your qualifications
Not all communication on social media is effective and advisors who rely excessively on it to connect with clients and prospects may be hurting their careers unwittingly
The changes are designed to streamline communication between advisors and their compliance departments concerning the use of social networks
Compliance and regulatory concerns are the main reasons that companies give for not engaging on social media
Devise a consistent routine of checking in, sharing and responding
A few simple steps can raise your profile
Learn your firm’s policy and discuss your social media plans
Post information that’s relevant to your audience, but be sure to avoid giving advice