Shawn Brayman, president, PlanPlus Inc., explains how to compete against robo-advisory services by redefining your value proposition and billing model, focusing on areas where you can add distinctive value, and helping clients avoid doing the wrong thing at the wrong time. He spoke at the CIFPs 2015 annual conference in Vancouver.
Consistent service and fees are key areas where robo-advisory services have an edge
New tech tool will give advisors an automated way of managing assets for clients who have fewer assets and require less attention
Firm promises to help clients meet their financial goals by incorporating mutual funds and ETFs into its investment plans
Boomers, millennials want a more engaging and transparent customer experience
The robo-advisory firm has now launched in Saskatchewan, the Atlantic provinces and the territories
Power Financial's investment in Wealthsimple gives the Montreal-based firm a way to reach young, prospective clients
Automated investment advisory services are “highly scalable”
Investment will allow robo-advisor firm to increase staff, bolster product lineup
Low costs luring young professionals away from banks