Credit unions’ community initiatives and the banks’ solid footing during the financial crisis led to advisor satisfaction (includes chart)
The two banks received the highest ratings from advisors, including increases across the board (Includes main chart)
The value of support has increased as banks begin setting minimum targets for financial plans
Some advisors complained about their firms’ training programs; others could not be more pleased
Advisors praise the power of a branding message delivered through ads and community events
Having access to defined-benefit plans and equity-ownership programs makes a positive difference
But expectations are not being met, as advisors with all firms — including those rated highest — see room for improvement
Some firms received higher ratings from their advisors in a plethora of categories, while others struggled mightily
Low interest rates may be the culprit
Top-performing firms have up-to-date systems and solid support that advisors find very useful