Focus on your top clients — and on prospects who share their characteristics
Become an expert in one area, and build credibility and referrals
Exhibit your community awards, but remain humble
Scott McKain's book identifies the ways that sameness can undercut your business and outlines methods for achieving the business distinctiveness that can lead to great success
Knowing most of your neighbours, and running into them frequently, can create special opportunities for advisors who live and work in small communities. Find out about the special ways you can connect with your neighbourhood clients
Your presence on the web should be a part of your branding strategy
An effective email marketing strategy consists of several steps: Establishing your sales funnel, managing your email list and creating effective newsletters that provide real value to your clients
There are several steps you can take to enhance your profile on the Internet and ensure that prospective clients find you online
A valuable tool that introduces you to prospects
Create an image that clients will remember