Increase engagement by focusing on your client’s goals rather than only the details of their investments
Research shows that behavioural insights can improve the way information is shared with investors
Help identify psychological traps that can hurt returns
Helping clients identify how emotion affects their decision-making process regarding investing will become even more important if stock markets or the economy take a turn for the worse this year
Research suggest these insights are an important complement to traditional approaches to financial literacy
New fund aims to profit from the collective effects of investors’ emotional mistakes
Financial planners and financial advisors need to understand the behavioural finance categories that their clients fit into
TD Discovery Tool, which is modelled on behavioural finance, can produce a wealth personality report that highlights investors’ key traits
Financial planners and financial advisors can use behavioural psychology enabled by technology to help clients save more for retirement
Understanding clients’ emotions and establishing your value as an advisor are important ways to build trust