Two new members have joined the senior executive team of Pro-Financial Asset Management, Inc., the company said Tuesday.

Michael Butler, president and partner, and Tony Cox, chief operating officer and CFO, have joined the Oakville-based financial management company as it expands its Pro-Index and Pro-Guaranteed Funds divisions.

“We have seen exceptional growth since we launched our company in 2002,” says CEO Stuart McKinnon. “As we continue to develop our services, particularly in the Pro-Index and Pro-Guaranteed Funds divisions, we will count on Michael and Tony to provide leadership based on their experience and entrepreneurial spirit.”

Butler comes to Pro-Financial with over 25 years of experience in the financial services industry. At Sun Life’s Spectrum United Mutual Funds, his leadership in providing innovative solutions to investors, plus his creative marketing initiatives, contributed to doubling the company’s assets in less than two years. Always an entrepreneur, Butler founded Northwest Mutual Funds in 1997. He was instrumental in building one of Canada’s largest fund companies: Northwest & Ethical Investments LP.

Cox is a chartered accountant who spent 17 years with major accounting firms in London, England, Montreal, and Toronto. His focus on financial services has allowed him to work on IPOs and to launch and build investment fund management companies for groups including Sun Life, National Bank Financial, and Investment Planning Counsel. He has also been actively involved with the Investment Funds Institute of Canada as a committee member and committee chair.

IE