Know Your Financial Advisor Wednesday announced the launch of verification service that provides greater protection for investors looking for trustworthy advisors.
The Vancouver-based firm operates an online platform that connects investors with financial advisors who will best meet their needs. It combines a directory of more than 50,000 advisors with educational material and easy-to-use tools.
“KYFA Trusted sets the gold standard for advisor due diligence with a fully transparent and robust system to help investors better evaluate financial advisors,” says Christian Gradley, CEO of Know Your Financial Advisor.
“Our verification process represents an important third party confirmation of an advisor’s credentials and training to give investors greater peace of mind as they search for their right financial advisor.”
To earn KYFA Trusted status, an advisor must meet the criteria of KYFA’s verification process, which includes an unbiased, third party confirmation of a financial advisor’s designations, licenses and registrations. Advisors who hold KYFA Trusted status are re-evaluated quarterly, ensuring that the standing remains valid and the integrity of the badge is maintained.
“Trustworthiness and transparency continue to be a huge driver as people look for strategic advisors to help manage their finances and investments,” says Gradley.”
KYFA also announced the launch of an enhanced website, built to further empower investors to make an educated decision when choosing a financial advisor. Investors can now search for an advisor by specialty or location, or become more informed about the industry through the newly minted financial tips section.