Vancouver-based WealthBar Financial Services Inc. announced on Tuesday that it’s now offering its robo-advisor service in both French and English, with a fully bilingual platform and French-speaking financial advisors.
The move is aimed at providing French-speaking Canadians, who the firm says are often underserved by financial technology and robo-advisors, with these services in their mother tongue.
“Dealing with something as important and potentially complicated as finance in a foreign language can lead to anxiety and misunderstandings for some,” says Marianne Tremblay, an advisor with WealthBar in Montreal.
The addition of a French platform broadens WealthBar’s reach and supports more Canadians in accessing cost-effective investments, financial advice and education.