Toronto Skyline at dusk, Ontario, Canada

Toronto-based wealth-management firm Richardson GMP Ltd. on Monday unveiled a refreshed brand that aligns with the firm’s growth strategy and approach to serving clients.

The new look also provide a streamlined online presence and improved client access, the company says in a news release.

“With the launch of our new brand, we have taken a progressive step towards reframing conversations around wealth — simplifying the growing complexity for wealthy Canadian families with a forward-thinking message: The next generation of wealth,” said Andrew Marsh, president and CEO of Richardson GMP. “Although the look and feel is completely new, we remain focused on putting our clients’ interests above anything else to offer wealth advice that is unbiased, independent and without conflicted interests.”

The rebrand solidifies the firim’s network of partners dedicated solely to servicing the distinct wealth management needs of successful, entrepreneurial Canadians and their families. The firm’s holistic approach as an independently owned advisory firm offers specialized risk management and advice for business owners and professionals.

“Our brand reflects the look and feel of how Richardson GMP is preparing itself for the future, and this long term vision is about where the conversation needs to go with our clients,” adds Marsh.