NYSE Euronext announced Tuesday that it will be the first international exchange to join the Chinese Securities Association of Hong Kong (CSAHK), as it aims to strengthen relationships with prominent market players in the region.

The exchange says that it has identified Asia as a growth area, and over the last few years has increased its footprint via a series of strategic alliances with leading market participants in the region. It also expanded its Hong Kong office in December 2011, which now includes the global derivatives business, NYSE Liffe.

Now it is joining the CSAHK, which represents 53 subsidiary mainland Chinese firms, including Chinese banks and securities and futures brokers, and serves as a link between mainland regulators and financial services firms in China and Hong Kong.

“NYSE Euronext’s acceptance by the CSAHK as their first special member demonstrates how we are leading the way in connecting the capital market community through greater collaboration and dialogue. We are honored to be the first international exchange to share its expertise and support the development of the region,” said Cecelia Zhong, head of Greater China at the NYSE Liffe. “By deepening our dialogue and exchanging ideas with fellow members, we look forward to gaining essential insight that will enhance our relationships with key financial institutions and customers.”

“The CSAHK is delighted to welcome NYSE Euronext as the association’s first special member,” said Dr. Yim Fung, chairman of CSAHK. “By sharing our regional knowledge and leveraging the international networks and expertise of NYSE Euronext, we look forward to working closely with the exchange in developing the Asian financial market.”