Asset management solutions firm HighView Financial Group Inc. has entered a strategic partnership with London, England-based Fortune Asset Management Ltd. to provide alternative asset management solutions, funds and research to Canadian wealth management firms, the company announced Monday.

The partnership with Fortune, which is an alternative asset management firm offering multi-manager products as well as customized portfolio management services, will service advisory firms, asset management firms, family offices and select institutions.

“While there is no shortage of hedge funds available today, the challenge for advisors and investors is to truly understand the structures, the strategies, the risks and opportunities with each,” said Greg Rodger, chief investment officer of Oakville, Ont.-based HighView in a release.

“In addition, it is always a challenge to know how best to include alternative strategies when structuring a prudently diversified portfolio,” he said. “Fortune’s tremendous knowledge and experience in the alternatives space will allow HighView to address these issues in a disciplined and creative way for their clients.”

“We will use this partnership to integrate alternatives into the asset management and ongoing support solutions that we offer today,” said Mark Barnicutt, president and CEO of HighView.

“HighView’s experienced team brings the full complement of investment management skills to its clients, and through this partnership with Fortune, we are able to deliver an important component of the offering with respect to alternatives,” commented Simon Hopkins, CEO of Fortune Group.