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Mississauga, Ont.-based GP Wealth Management Corp. has launched  GPWealth360, an online (a.k.a. robo-advisor) platform designed to improve the delivery of wealth management services, the company announced on Thursday.

The platform was developed in partnership with Toronto-based Invesco Canada Ltd. and is powered by its advisorDUO system.

GPWealth360 enables advisors to provide clients with a range of digital services, from onboarding new clients to recommending investment portfolios.

The platform also removes the necessity of traditional paperwork for both advisors and clients.

“Our objective as a dealer is to help our advisors run their practices more effectively and deliver the best possible service experience to their clients,” says George Aguiar, president and CEO of GP Wealth, in a statement.

“We chose to invest in GPWealth360 because we believe it represents a major step forward for our business and will give independent advisors a clear competitive edge in the market,” he adds.

From a compliance standpoint, the platform uses a consistent, documented process to ensure advisors are compliant with the latest regulations.

Other firms using the advisorDUO platform include: Toronto-based Canfin Financial Group, Richmond Hill, Ont.-based Keybase Financial Group Inc., Trois-Rivières, Que.-based Groupe Cloutier Inc., Windsor, Ont.-based Sterling Mutuals Inc. and Kingston, Ont.-based Professional Investments Inc.