Alternative trading venue CNSX Markets Inc. is changing its identity, and will now be known as the Canadian Securities Exchange (CSE).

CNSX Markets said today that the new name takes effect immediately, and all of the CSE’s web services are available at www.thecse.com.

“By presenting all of our services under a strong, unified, brand, we are reinforcing our position as the exchange for entrepreneurs in Canada,” said the firm’s CEO, Richard Carleton.

The firm is planning a number of events to introduce the new brand to the investment community over the coming weeks.