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Brokerage Report Card 2025

The annual Report Card reveals the priorities of investment advisors across Canada, looking at 14 investment dealers. Here’s a look at advisors’ technology, business and workplace needs.

June 5, 2025

Are emerging advisors getting what they need to succeed?

Guiding newer hires requires time and patience, and veteran advisors can’t always lead that effort

  • June 5, 2025 June 5, 2025
  • 14:47

What’s driving brokerage advisor satisfaction

Investments in technology and business support are needed, but so too is strategic consistency

  • June 5, 2025 June 5, 2025
  • 09:02

Culture tops pay, technology as most important to advisors

Four in 10 advisors said culture was the key thing firms should focus on, more than any other category group

  • June 5, 2025 June 5, 2025
  • 09:01

Advisors were ready for 2025 market volatility

The average brokerage advisor grew their book, added clients and earned more in 2024

  • June 5, 2025 June 5, 2025
  • 08:59

How we did it

Methodology for the 2025 Brokerage Report Card

  • June 5, 2025 June 5, 2025
  • 08:58

Finding shortcuts without cutting client service

Advisors looking for time-saving tools shared what their firms are investing in

  • June 5, 2025 June 5, 2025
  • 08:57

Wanted: greater wealth planning support

Brokerage firms are adopting new tools and strategies to help advisors meet clients’ needs

  • June 5, 2025 June 5, 2025
  • 08:56

Why advisors struggle with client account statements — and how firms are adapting

From working groups to consulting with regulators, brokerages want to help smooth client conversations

  • June 5, 2025 June 5, 2025
  • 08:55

Brokerage Report Card 2025 main chart

How investment advisors rated their firm's support offerings and tools across 14 dealers

  • June 5, 2025 June 5, 2025
  • 08:54