Home Building Your Business Sales & Marketing

Latest news in Sales & Marketing

Attracting Gen Y clients

The marketing strategies that attracted your baby-boomer clients probably won’t work with millennials

Tips for digital marketing success

The strategy you choose must be in line with your business goals

A helping hand with social media

Various tools can help you save time and track your success as you implement your social media plan

Create a plan to manage social media more efficiently

A social media marketing plan should address factors such as the type of content to share and scheduling considerations

Social media: Overcoming the obstacles

Compliance concerns and uncertainty about ROI make many advisors reluctant to embrace social media, but the right approach can have long-term benefits

Maximize your digital marketing efforts

The key is knowing what your potential clients are looking for

Harness the power of blogs

Demonstrate your expertise to a bigger audience

Make your presentations more memorable

Know your audience, and tailor your message to what they are looking for

Hold an effective networking event

Determine the message you want to convey and follow up with attendees

Damage control: Online reputation management

Damage control: Online reputation management

Matt Earle, president of Reputation.ca in Toronto, explains why online reputation management is critical, and outlines the steps you need to take to manage your…

Segment your email subscriber list

Make the most of your time on social media

Think of it as a networking activity first

  • By: Leah Golob
  • November 30, 2015 December 19, 2017
  • 10:40

Make a name for yourself in the virtual world

Cultivate a strong online reputation by building profiles on platforms that will attract the attention of Google and encourage clients to leave positive reviews

Get more from your website

Four powerful opportunities you may be missing

  • By: Leah Golob
  • November 26, 2015 December 19, 2017
  • 12:25

How to handle a bad review online

Responding directly to a negative comment can demonstrate your dedication to customer service, but be careful to avoid a public battle of words

Keep tabs on your virtual reputation

Set up a system to monitor what information is being posted and shared about you online, so that you’re prepared for what your prospects might…

Hold a successful lunch and learn

A well-organized event enables you to network with clients and other professionals

  • By: Leah Golob
  • November 20, 2015 December 19, 2017
  • 11:00
Why you don’t have to use social media

Why you don’t have to use social media

Scott Stratten, president, UnMarketing, discusses why social media is not good for sales and marketing — and that click-through rates for social media are lower…

Make effective videos that get watched


Creating and sharing videos is an excellent way to connect with your clients, says Richard Heft, executive director of Ext. Marketing Inc. in Toronto. Videos…

  • By: Leah Golob
  • November 19, 2015 December 19, 2017
  • 12:15

Five questions to ask about your marketing program

You must understand what sets you apart from your competitors

New trends to modernize your website in 2016

Clicking is out, scrolling is in, and other developments

  • By: Leah Golob
  • November 9, 2015 December 19, 2017
  • 10:50

Three ways to impress clients and prospects online

These trends can launch your online presence into the future

  • By: Leah Golob
  • November 5, 2015 December 19, 2017
  • 12:00

What to look for when hiring social-media support

Marketing skills and financial knowledge are essential

  • By: Leah Golob
  • November 4, 2015 December 19, 2017
  • 11:50

Five ways to use interactive content

Let your clients and prospects participate in informative, engaging web tools

Stand out with interactive content

The next level of digital marketing engages clients and provides valuable information

Building a niche based on values

Look for clients who share your personal interests

  • By: Leah Golob
  • October 7, 2015 December 19, 2017
  • 12:40