Five reasons why you should be using videos
As a marketing tool, videos are effective, memorable and shareable
- By: Dwarka Lakhan
- March 8, 2016 November 16, 2019
- 11:10
Latest news in Sales & Marketing
Attracting Gen Y clients
The marketing strategies that attracted your baby-boomer clients probably won’t work with millennials
- By: Dwarka Lakhan
- March 3, 2016 November 16, 2019
- 11:55
Tips for digital marketing success
The strategy you choose must be in line with your business goals
- By: Dwarka Lakhan
- March 2, 2016 November 16, 2019
- 13:00
A helping hand with social media
Various tools can help you save time and track your success as you implement your social media plan
- By: Tessie Sanci
- February 26, 2016 November 16, 2019
- 15:25
Create a plan to manage social media more efficiently
A social media marketing plan should address factors such as the type of content to share and scheduling considerations
- By: Tessie Sanci
- February 25, 2016 November 16, 2019
- 16:40
Social media: Overcoming the obstacles
Compliance concerns and uncertainty about ROI make many advisors reluctant to embrace social media, but the right approach can have long-term benefits
- By: Tessie Sanci
- February 24, 2016 November 16, 2019
- 15:30
Maximize your digital marketing efforts
The key is knowing what your potential clients are looking for
- By: Dwarka Lakhan
- February 5, 2016 November 16, 2019
- 11:20
Harness the power of blogs
Demonstrate your expertise to a bigger audience
- By: Dwarka Lakhan
- February 4, 2016 November 16, 2019
- 10:20
Make your presentations more memorable
Know your audience, and tailor your message to what they are looking for
- By: Dwarka Lakhan
- January 6, 2016 November 16, 2019
- 00:00
Hold an effective networking event
Determine the message you want to convey and follow up with attendees
- By: Dwarka Lakhan
- December 9, 2015 November 16, 2019
- 12:50
Damage control: Online reputation management
Matt Earle, president of Reputation.ca in Toronto, explains why online reputation management is critical, and outlines the steps you need to take to manage your…
- By: Fiona Collie, Matt Earle
- December 1, 2015 November 16, 2019
- 10:31
Make the most of your time on social media
Think of it as a networking activity first
- By: Leah Golob
- November 30, 2015 November 16, 2019
- 10:40
Make a name for yourself in the virtual world
Cultivate a strong online reputation by building profiles on platforms that will attract the attention of Google and encourage clients to leave positive reviews
- By: Fiona Collie
- November 27, 2015 November 16, 2019
- 10:30
Get more from your website
Four powerful opportunities you may be missing
- By: Leah Golob
- November 26, 2015 November 16, 2019
- 12:25
How to handle a bad review online
Responding directly to a negative comment can demonstrate your dedication to customer service, but be careful to avoid a public battle of words
- By: Fiona Collie
- November 26, 2015 November 16, 2019
- 10:30
Keep tabs on your virtual reputation
Set up a system to monitor what information is being posted and shared about you online, so that you’re prepared for what your prospects might…
- By: Fiona Collie
- November 25, 2015 November 16, 2019
- 12:55
Hold a successful lunch and learn
A well-organized event enables you to network with clients and other professionals
- By: Leah Golob
- November 20, 2015 November 16, 2019
- 11:00
Why you don’t have to use social media
Scott Stratten, president, UnMarketing, discusses why social media is not good for sales and marketing — and that click-through rates for social media are lower…
- By: Scott Stratten
- November 19, 2015 November 16, 2019
- 14:50
Make effective videos that get watched
Creating and sharing videos is an excellent way to connect with your clients, says Richard Heft, executive director of Ext. Marketing Inc. in Toronto. Videos…
- By: Leah Golob
- November 19, 2015 November 16, 2019
- 12:15
Five questions to ask about your marketing program
You must understand what sets you apart from your competitors
- By: Dwarka Lakhan
- November 11, 2015 November 16, 2019
- 11:25
New trends to modernize your website in 2016
Clicking is out, scrolling is in, and other developments
- By: Leah Golob
- November 9, 2015 November 16, 2019
- 10:50
Three ways to impress clients and prospects online
These trends can launch your online presence into the future
- By: Leah Golob
- November 5, 2015 November 16, 2019
- 12:00
What to look for when hiring social-media support
Marketing skills and financial knowledge are essential
- By: Leah Golob
- November 4, 2015 November 16, 2019
- 11:50
Five ways to use interactive content
Let your clients and prospects participate in informative, engaging web tools
- By: Dwarka Lakhan
- October 20, 2015 November 16, 2019
- 11:05
Stand out with interactive content
The next level of digital marketing engages clients and provides valuable information
- By: Dwarka Lakhan
- October 15, 2015 November 16, 2019
- 12:00