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  1. Fiona Collie
    Matt Earle, president of in Toronto, explains why online reputation management is critical, and outlines the steps you need to take to manage your reputation online.
  2. Leah Golob
    Think of it as a networking activity first
  3. Fiona Collie
    Cultivate a strong online reputation by building profiles on platforms that will attract the attention of Google and encourage clients to leave positive reviews
  4. Leah Golob
    Four powerful opportunities you may be missing
  5. Fiona Collie
    Responding directly to a negative comment can demonstrate your dedication to customer service, but be careful to avoid a public battle of words
  6. Fiona Collie
    Set up a system to monitor what information is being posted and shared about you online, so that you’re prepared for what your prospects might see
  7. Leah Golob
    A well-organized event enables you to network with clients and other professionals
  8. Scott Stratten
    Scott Stratten, president, UnMarketing, discusses why social media is not good for sales and marketing — and that click-through rates for social media are lower than spam. He spoke at the CFP Professional Symposium in Toronto.
  9. Leah Golob
    Keep it short and relevant

  10. Dwarka Lakhan
    You must understand what sets you apart from your competitors