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- Matt Earle, president of Reputation.ca in Toronto, explains why online reputation management is critical, and outlines the steps you need to take to manage your reputation online.
- Think of it as a networking activity first
- Cultivate a strong online reputation by building profiles on platforms that will attract the attention of Google and encourage clients to leave positive reviews
- ArticleFour powerful opportunities you may be missing
- Responding directly to a negative comment can demonstrate your dedication to customer service, but be careful to avoid a public battle of words
- Set up a system to monitor what information is being posted and shared about you online, so that you’re prepared for what your prospects might see
- A well-organized event enables you to network with clients and other professionals
- Scott Stratten, president, UnMarketing, discusses why social media is not good for sales and marketing — and that click-through rates for social media are lower than spam. He spoke at the CFP Professional Symposium in Toronto.
- Keep it short and relevant
- You must understand what sets you apart from your competitors