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  1. Dwarka Lakhan
    Avoid asking for too much personal information up-front
  2. Dwarka Lakhan
    Keep your clients engaged by providing information tailored to their needs and interests
  3. Dwarka Lakhan
    Learn as much as you can about your audience and focus on education
  4. Dwarka Lakhan
    Use a “dripping” strategy, sending emails to prospects on a regular basis
  5. Dwarka Lakhan
    Online seminars are effective, economical client-acquisition tools
  6. Megan Harman
    To reach audiences today, you have to radically change the way you communicate
  7. Dwarka Lakhan
    The average person receives at least 100 messages a day
  8. Dwarka Lakhan
    Set priorities and devise a plan
  9. Dwarka Lakhan
    Make sure what you are offering is relevant to your target audience
  10. Dwarka Lakhan
    Rules governing traditional forms of marketing and advertising apply to digital channels