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  1. Beatrice Paez
    Learn your firm’s policy and discuss your social media plans
  2. Beatrice Paez
    Post information that’s relevant to your audience, but be sure to avoid giving advice
  3. Beatrice Paez
    Include a range of topics, such as market movements, personal finance concerns, practical tips or whatever else you decide is relevant for clients, in your newsletter
  4. Dwarka Lakhan
    When someone in your pipeline becomes unresponsive, don’t give up right away. There are steps you can take to reawaken their interest
  5. Beatrice Paez
    Use the opportunity to demonstrate your expertise while providing useful information
  6. Beatrice Paez
    Offer information and insights — not a sales pitch
  7. Beatrice Paez
    Decide in advance what you hope to achieve and make sure your photographer knows your objective
  8. Beatrice Paez
    Replace boring stock shots with images that make prospects want to work with you
  9. Beatrice Paez
    Five tips to help you find the best fit
  10. Beatrice Paez
    Find out what is engaging your readers — and what isn’t