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  1. Beatrice Paez
    Give your online audience information that has a long shelf life
  2. Beatrice Paez
    Make your quiet confidence work in your favour
  3. Beatrice Paez
    Show your team in action, use comedy or client testimonials
  4. Beatrice Paez
    A video pitch can portray your personality and show what motivates you
  5. Beatrice Paez
    Devise a consistent routine of checking in, sharing and responding
  6. Beatrice Paez
    A few simple steps can raise your profile
  7. Beatrice Paez
    Learn your firm’s policy and discuss your social media plans
  8. Beatrice Paez
    Post information that’s relevant to your audience, but be sure to avoid giving advice
  9. Beatrice Paez
    Include a range of topics, such as market movements, personal finance concerns, practical tips or whatever else you decide is relevant for clients, in your newsletter
  10. Dwarka Lakhan
    When someone in your pipeline becomes unresponsive, don’t give up right away. There are steps you can take to reawaken their interest