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  1. Dwarka Lakhan
    The key is knowing what your potential clients are looking for
  2. Dwarka Lakhan
    Demonstrate your expertise to a bigger audience
  3. Dwarka Lakhan
    Know your audience, and tailor your message to what they are looking for
  4. Dwarka Lakhan
    Determine the message you want to convey and follow up with attendees
  5. Fiona Collie
    Matt Earle, president of Reputation.ca in Toronto, explains why online reputation management is critical, and outlines the steps you need to take to manage your reputation online.
  6. Leah Golob
    Think of it as a networking activity first
  7. Fiona Collie
    Cultivate a strong online reputation by building profiles on platforms that will attract the attention of Google and encourage clients to leave positive reviews
  8. Leah Golob
    Four powerful opportunities you may be missing
  9. Fiona Collie
    Responding directly to a negative comment can demonstrate your dedication to customer service, but be careful to avoid a public battle of words
  10. Fiona Collie
    Set up a system to monitor what information is being posted and shared about you online, so that you’re prepared for what your prospects might see