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Winnipeg-based Investors Group Inc. announced on Monday that it has launched a new separately managed account program, Azure Managed Investments, as well as a fee-based account to cater to the needs of high net-worth clients.

Azure Managed Investments are discretionary managed accounts that allow clients to delegate responsibility for day-to-day investment decisions to a portfolio manager.

There are seven different investment mandates available that provide core equity exposure in Canadian, U.S., North American and international equities markets and are managed with supporting expertise from I.G. Investment Management, Ltd., and external investment managers.

Investors Group’s fee-based account is a non-discretionary, fee-based brokerage account offering clients the benefits of a holistic approach to managing their overall portfolio.

“With a growing segment of affluent Canadians, there is an increased demand for various fee-based structures. This growing segment of high net-worth investors often has broader product needs than traditional mutual funds,” says Todd Asman, executive vice president of products and financial planning witn Investors Group, in a statement. “The introduction of Azure Managed Investments and our fee-based account further diversifies Investors Group’s vast array of investment tools and allows us to accommodate our existing, as well as new, clients better than ever.”

Azure Managed Investments and the fee-based account will be offered through Investors Group’s brokerage services firm, Investors Group Securities Inc.

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