Industry News
2012 Dealers’ Report Card
What do advisors have to say about their firms? All the insight, the ratings and the candid comments from the June 2012 issue of Investment Executive newspaper. To review the 2011 Dealers' Report Card, click here.
In this Special Feature
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DRC 2012: Editors discuss key findings
Pablo Fuchs, senior editor of Investment Executive, and Clare O’Hara, reporter, discuss the results of the 2012 Dealers’ Report Card and why “firms feel just right to advisors”. They outline the key finding’s of this year’s survey. They spoke at the TSX Broadcast Centre in Toronto.
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Advisors find the right fit
Although dealer firms still have work to do, the majority of advisors surveyed say their firms are offering exactly the right mix of services to make them happy
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2012 Dealers’ Report Card main chart
How advisors rated their firms
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A state of stasis exists among reps
The average advisor at the dealer firms is older, more experienced and less productive than last year. And, overall, it appears that advisors may be working a bit harder just to maintain their position within the financial services industry
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Technology remains a sore spot
Some dealers still have a lot of work to do when it comes to making their tech tools and advisor desktop accessible to advisors. Other firms, however, are starting to step up their game
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Financial planning in the spotlight
When it comes to providing support for financial planning, some firms' ratings rose because of technological improvements to their financial planning software, better education and training, as well as increased flexibility
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Inaction causing dissatisfaction
Firms that haven't restored their grid and bonus payouts to pre-recessionary levels garnered the most displeasure from their advisors. In contrast, advisors were most pleased at dealers that offer a balance among support, independence and payouts
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Marketing grows in importance
There has been a shift in the expectations advisors have about their firm's promotional tactics in this post-financial crisis environment now, firms' branding strategies are becoming more important, as is marketing support for advisors' practices
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Collaboration is key to satisfaction
When dealer firms have solid staff in place in their back office and compliance departments to provide support in an accurate, timely and helpful manner - and they do it all free of errors - this pleases advisors to no end
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A source of much frustration
Dissatisfaction with client account statements
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Blending the right ingredients
When it comes to support for wealth-management services, advisors want a comprehensive mix
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Communication is a top priority
Dealers that keep advisors in the loop and make themselves available received top ratings from reps
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