Turn your presence into a strategy
Once you’re connected, what next?
The networking site works best when you have a plan
Tips for using email and LinkedIn in your client-contact strategy
Compliance continues to be problematic
With IIROC guidelines on the use of social media still under consideration, some firms are already drafting policies
Many advisors surveyed for this year’s Brokerage Report Card say that they see much potential in using social media websites such as Facebook, Twitter and LinkedIn as prospecting tools, while others still prefer old-fashioned methods
Make it a part of your overall marketing strategy
The business social-media site can be an effective marketing tool
