Whether you are a newbie or a veteran, success using social media requires that you have a plan
Know the strengths of the various platforms
Set goals and identify your audience
Boomers and people aged 66 and older make up the fastest growing group of people using social media
Aim for a blend of experts in finance and other areas
Service providers have had to step up their offerings to meet the growing demand from firms that want to leverage social media
Silu Modi, VP, digital marketing, Macquarie Private Wealth, explains how to design a leading-edge social media program that successfully addresses IIROC compliance guidelines. He discusses how to build a social media strategy that creates brand, impact and support for your company. Modi spoke at the 2012 IFIC annual conference in Toronto.
The financial services industry continues to be slow on the uptake
If you use multiple accounts on various social networks, social media management tools are a must-have
Select compelling content and share it with clients and prospects