Boomers and people aged 66 and older make up the fastest growing group of people using social media
Aim for a blend of experts in finance and other areas
Service providers have had to step up their offerings to meet the growing demand from firms that want to leverage social media
Silu Modi, VP, digital marketing, Macquarie Private Wealth, explains how to design a leading-edge social media program that successfully addresses IIROC compliance guidelines. He discusses how to build a social media strategy that creates brand, impact and support for your company. Modi spoke at the 2012 IFIC annual conference in Toronto.
The financial services industry continues to be slow on the uptake
If you use multiple accounts on various social networks, social media management tools are a must-have
Select compelling content and share it with clients and prospects
Employees could be inadvertently sharing competitive or confidential information
Your social-media presence should be part of your business-development strategy
Leo Purcell, chief compliance officer, Richardson GMP Ltd. describes the steps his firm took to roll out social media services to its advisor team. He outlines which services advisors are allowed to use and why. He spoke with Fiona Collie at the TMX Broadcast Centre in Toronto.