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Keyword: Ruta’s Rules Summer 2016

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To get to the top, you’ve got to reach higher

Jim Ruta, ex-Agency executive manager, keynote speaker and coach at JimRuta.com, explains why focusing on “low-hanging fruit” can severely limit your business. He discusses how you can grow your business by reaching for the top.

  • By: Jim Ruta
  • September 20, 2016 October 30, 2019
  • 10:15
The top five mistakes in life insurance sales

Jim Ruta, ex-Agency executive manager, keynote speaker and coach at JimRuta.com, explains the top five errors advisors make when selling life insurance — and how to fix them.

  • By: Jim Ruta
  • September 14, 2016 October 30, 2019
  • 05:30
What to watch for in your agency contract

Jim Ruta, ex-Agency executive manager, keynote speaker and coach at JimRuta.com, explains why insurance advisors must read their agency contract. He gives tips on what to watch for and how to ensure you are covered in the event of legal liability.

  • By: Jim Ruta
  • September 8, 2016 October 30, 2019
  • 05:00
Prospect networking: Talk to the people who want to talk to you

Jim Ruta, president, AdvisorCraft Media and Consulting, says the most common prospect networking mistake is targeting too many people. He explains how focus your efforts on prospects who will be a good fit, and are likely to become clients.

  • By: Jim Ruta
  • August 31, 2016 October 30, 2019
  • 05:00
Position succession as a growth strategy

Jim Ruta, president, AdvisorCraft Media and Consulting, asserts that you can boost your business, increase community and clients, and build a succession strategy all at the same time. He explains that new team members should be brought in to improve service and that succession strategy can build from within naturally.

  • By: Jim Ruta
  • August 24, 2016 October 30, 2019
  • 05:30
Four key strategies of industry icons

Jim Ruta, president, AdvisorCraft Media and Consulting, asks insurance advisors, “Do you want to be the next Ben Feldman or John Savage?” He gives tips on incorporating strategies used by industry icons in your practice.

  • By: Jim Ruta
  • August 17, 2016 October 30, 2019
  • 13:30
Determining the right order for the sale of insurance products

Jim Ruta, president, AdvisorCraft Media and Consulting, provides his thoughts on the insurance products and services you should prioritize for your prospects and clients.

  • By: Jim Ruta
  • August 12, 2016 October 30, 2019
  • 14:35
Four considerations in selling life insurance

Jim Ruta, president, AdvisorCraft Media and Consulting, explains the four major considerations in selling life insurance and how advisors should frame those considerations to produce the best results for clients.

  • By: Jim Ruta
  • August 5, 2016 October 30, 2019
  • 14:10