Although the first few years as an advisor can be grueling, these strategies can help you survive – and thrive
Once you’ve found a prospect, you still need to make sure it’s a good fit
You will learn from a more experienced advisor who has been in your shoes
Creating unrealistic client expectations courts disappointment
Seek designations and learn to network
The way you approach work can be just as important as the effort
Errors are inevitable. Learning from them is key
If you are new to the business, your toughest challenge will be cultivating prospects and converting them to clients. The good news is that there are many potential clients out there looking for financial advice
Sara Zollo, an advisor with Sun Life Financial rookie of the year, explains strategies for successfully launching an advisory business. From cold-calling to sponsoring seminars, from formal business networking groups to focusing on products on which you have the greatest personal conviction — Zollo gives her tips on how to generate a solid client base in the first three years. She spoke with Dan Richards from ClientInsights at the TMX Broadcast Centre in Toronto.
As company-sponsored education becomes rare, alternatives are available