Shawn Brayman, president & CEO, PlanPlus Inc., highlights the lack of consistent standards regarding how advisors assess a client’s risk tolerance, and explains why the profession needs to define common guidelines.
The tool assesses investors’ risk tolerance by asking them 15 questions that account for psychological and behavioural finance factors
A new report on a roundtable discussion notes participants in the session agreed regulators should establish minimum standards for risk assessments
PlanPlus’s Shawn Brayman honoured for research into risk profiling, and its role in the advice process in Canada
The goal is help firms and advisors gain a better understanding of their clients