Permanent policies are becoming more expensive and less tax-advantageous, but Canadians are still buying plenty of coverage
How your clients can benefit from permanent life insurance, and strategies for selling this type of coverage
Many clients who are put off by the cost of permanent insurance still should review their insurance needs annually to assess whether or not they should be using a different approach to insurance. There are several to consider
The rules governing how much tax-free cash a client can hold in a permanent life policy are changing. But advisors who act now may be able to help their clients benefit from the existing rules for years to come
New policy has a range of features designed to appeal to clients looking for security
Universal life policies the most affected
As premiums for whole life rise steadily, it can be challenging to convince clients that the costs of this type of policy often are justified. It's important, however, to make sure your clients don't take on a policy they can't afford over the long term
Hybrid Solution 100 combines guaranteed and adjustable features
A number of factors are driving up the price of permanent insurance. You can still help your clients get the coverage they need by understanding the causes of those increases and knowing your clients' insurance needs
In addition to the death benefits, clients can get the cash surrender value of a policy tax-free