New product offers a life insurance benefit as well as long-term and home care
Aging population presents a significant opportunity
Demonstrate the risk, and find ways of keeping premiums down to help clients plan for care
With the population of seniors poised to surge, there’s a vast potential market for long-term care insurance
Mark Halpern, certified financial planner and president of illnessPROTECTION.com, explains the importance of discussing long-term care insurance with your clients, and who will most benefit from this type of product. He spoke with Megan Harman, reporter with Investment Executive, at the TMX Broadcast Centre in Toronto.
Sales of long-term care insurance continue to lag other products, but industry players see strong prospects in this market
Only 10% plan to use long-term care insurance
Brochure helps consumers understand the importance of long-term care insurance
Action needed now to close massive funding gap, CLHIA says
Private savings not an efficient way for individuals to provide for their potential needs, argues IRPP report