Only 58% of Canadians are either preparing, or are currently prepared financially in case they get sick
The majority of Canadians are under-protected, poll finds
Critical illness insurance can help families avoid financial & emotional duress
New product covers 16 illnesses and offers a lump-sum benefit
New products roll critical illness, disability insurance and life insurance into one package
When Brian Burlacoff recommends critical illness insurance to his clients, he speaks from experience. The product recently helped him through a potentially devastating illness
Only 53% of Canadians are knowledgeable about critical illness insurance, which indicates tremendous opportunity in that product space to grow your insurance-based business
If affordability is an issue, take advantage of flexibility
Advisors have a responsibility to help clients prepare