MGAs deliver in communications
Advisors say MGAs perform better than dedicated sales agencies in sharing information and being receptive to advisor feedback
- By: Johnna Ruocco
- July 25, 2012 October 31, 2019
- 23:06
Advisors say MGAs perform better than dedicated sales agencies in sharing information and being receptive to advisor feedback
Advisors with dedicated sales agencies are not as happy as their independent counterparts
Insurance reps say there is greater pressure to sell in-house products, resulting in greater dissatisfaction
Insurance advisors who work with well-heeled clients are looking for all-encompassing support services and competitive product pricing
The past year has been a time of resurgence, as insurance reps saw their asset bases and client bases grow vs the previous year
How advisors rated their firms
Some dissatisfaction has entered the fray however, advisors say there's still much to be positive about
Advisors with dedicated sales agencies and independent sales agencies say there is much to like about their firms (includes main chart and one other)
Independent advisors are seeing rising pay and more satisfaction, while those with dedicated agencies are seeing the opposite (includes chart)
Communication is cited as the key reason for solid back-office support. As for tech tools, internal websites draw advisors’ ire
Many say oversight of agencies would result in more uniformity across the channel and prevent advisor fraud
While there are some key differences between dedicated agents and independents, all are increasing their sales of insurance products (includes chart)
The ratings reveal that advisors consider consumer advertising and marketing support to be more important to their businesses
Advisors are placing far greater importance on topics related to the support they receive for clients’ retirement planning
Advisors’ satisfaction increases because firms’ efforts are more in tune with their needs
Advisors with RBC Life rated their firm much lower this year because its new payout regime will change bonus payouts
Firms have stepped up and helped advisors deal with important regulatory changes
Advisors benefit from value of capital preservation (includes chart)
Major highlights: Departure of one firm, the addition of another, and big increases — and decreases — to some firms’ ratings (includes main chart)
Advisors take notice of their firms’ support as the demand for these services increases (includes chart)
Although some firms have delivered, others still have a way to go
Although the impact of the recession has been somewhat muted at insurance firms, there were still a few bumps in the road for some
Interactive Web tools and ad campaigns that promote the value of advisors’ expertise get kudos
Experienced advisors say they hope to receive the same calibre of training from their firms as newcomers
Advisors were most satisfied with the firms that had knowledgeable staff who provided comprehensive support