“Grow Something Big” is Westminster Savings Credit Union’s (WSCU) slogan for a new breed of flexible and fixed term deposit plans, including a special 4.2% interest rate on an 18-month non-redeemable term deposit product, launched today.

This week, WSCU kicks-off a new range of competitive term deposit products, plus a communications campaign targeted at the boomerang generation, where “20-and-30 somethings” need a viable and fast maturing solution to grow their savings into an investment for the future.

“The guerrilla marketing and public relations events taking place this month showcase WSCU as a unique financial services provider,” said Wayne McKay, vp, marketing. “To attract and retain today’s demanding customer, we are combining our reputation as the number one community credit union with a range of flexible and highly competitive interest rate term deposit products. For the first time, our campaign communications will reach out to a younger demographic that need to save and grow their investments.”

The communications campaign, developed by third wave ad agency Spring Advertising, features a WSCU investor being dwarfed by his oversized wallet after a term deposit has matured.

Components of the campaign include: broadcast; online; billboards; guerilla street level marketing; newspapers; and in-branch.